Mac Laptops: Grabbing Market Share

From http://blogs.business2.com/apple/2007/03/mac_laptops_gra.html

March 09, 2007

Mac Laptops: Grabbing Market Share

Lots of interesting detail buried in W.R. Hambrecht analyst Matther Kather's report initiating coverage of Apple (AAPL) with a widely reported "buy" and a target price of $110. But what caught my eye was how well Apple laptops are doing, not just relative to Mac desktop sales (which are sort of anemic), but relative to the rest of the laptop market as well.

Drawing on Apple's filings, Kather reports that its notebook sales in the U.S. grew 49.3% over the past year and that the company now has a 7.1% share of the notebook market in the U.S., up 2% from last year. (Worldwide notebook market share is a less impressive 3.9% and growth there is essentially flat.)

This is important as laptops increasingly replace desktops as the machine of choice, especially among higher-income mobile workers. iPods are still Apple's biggest source of revenue, representing nearly half of its 1st quarter revenue. But laptops are No. 2, with more than 20% of revenue in that quarter.

Hambrecht anticipates Apple notebooks sales growing another 29% in 2007. (link to pdf of full report here)